Case Study

What we built for Saguaro Injury Law.

A personal injury firm that deployed the entire TheFirmBox stack. This is a look at what was built and what we run for them — the system itself, end to end.

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Firm homepage — real screenshot to be added
The build

Every part of the system, deployed together.

Multi-location website

A custom multi-page site with practice-area, city, and office pages for every location the firm serves.

Ops dashboard

Calls, leads, campaigns, rankings, and pipeline in one command center for the whole firm.

Integrations

Case management, call tracking, calendars, and ad platforms wired into a single source of truth.

SEO & directory buildout

Practice-area and city pages, Google Business Profile, and a full directory and citation buildout.

Google Ads & LSA

Search campaigns and Local Services Ads staged, launched, and optimized on a weekly cadence.

YouTube engine

Scripted, filmed, edited, and published attorney video, cut into shorts and syndicated.

Review system

Milestone-triggered review requests with internal routing for unhappy clients.

Answering service & intake

Round-the-clock trained legal intake, integrated directly with the firm's case system.

Screens

A look at the deployed system.

The situation

A personal injury firm without a marketing infrastructure, in a market where competitors run heavily funded paid campaigns.

The approach

Deploy the whole stack at once rather than one vendor at a time: website and dashboard first, then SEO and directories, ads, YouTube, reviews, and intake — all under one point of accountability.

How it runs now

Weekly ad and SEO work, weekly video, continuous review generation, and round-the-clock intake — all reported through the same dashboard the firm uses to run its day.

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